NPTEL Marketing Management – II Week 7 Assignment Answers 2024

NPTEL Marketing Management – II Week 7 Assignment Answers 2024

1. Which of the following best describes merchandise management in retail?

  • It is the process of organizing store layout and design.
  • It focuses on advertising and promotional strategies.
  • It primarily deals with employee training and development.
  • It involves deciding which items to stock, how much to stock, and how to price them.
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2. Which of the following is NOT a benefit of category management?

  • Increased Costs
  • Increased Sales
  • Improved Margins
  • Improved Efficiency
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3. Which of the following best defines the Index of Retail Saturation?

  • A measure indicating the popularity of retail stores in a given area.
  • An index reflecting the profitability of retail businesses in a region.
  • A metric comparing the level of retail activity to the population size or retail demand in a specific area.
  • A measure representing the diversity of retail offerings within a community.
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4. Which law in retail management suggests that consumers are more likely to patronize the largest retail center available to them?

  • Law of Supply and Demand
  • Reilly’s Law of Retail Gravitation
  • Law of Retail Saturation
  • Law of Diminishing Returns
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5. In which type of retail layout pattern are fixtures and aisles arranged asymmetrically to encourage browsing and exploration?

  • Grid
  • Free-Flow Form
  • Boutique
  • Circular Flow
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6. Which phase of the Hierarchy-of-Effects Model involves the customer collecting information about the product and understanding its benefits?

  • Liking
  • Conviction
  • Purchase
  • Knowledge
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7. Which of the following is NOT a step in developing effective marketing communications?

  • Set product pricing
  • Decide on media mix
  • Identify target audience
  • Select channels
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8. A retail company wants to promote its new store location and offers a special discount to potential customers in the vicinity.

How can the retail company effectively utilize geo-targeting in this scenario?

  • Displaying generic ads to a broad audience
  • Sending text messages to random users
  • Delivering targeted ads to users near the new store location
  • Placing in-app ads without considering the user’s location
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9. Which digital marketing strategy involves encouraging two-way communication and engagement with the audience?

  • Location-based advertising
  • Interactive Marketing
  • E-mail Marketing
  • Video tactics
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10. After seeing the innovative smartphone advertisements, a group of consumers starts researching online, reading reviews, and comparing the new smartphone with other existing models to understand its benefits.

Which stage of the Innovation-Adoption Model are these consumers likely in?

  • Adoption
  • Evaluation
  • Trial
  • Interest
Answer :- 

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